Selling Interior Design™
for Sales Managers
Leading a trade showroom sales team is a specific skill. Most managers learn it on the job, without a system.This program gives you one.
Most trade showroom managers are running on instinct. That works until it doesn't.
You know your product. You know your designers. You've probably been on the floor long enough to know what good selling looks like when you see it. But knowing it and being able to teach it, coach it, and hold a team accountable to it consistently are different skills entirely.
If your team's results are inconsistent, if your best people are doing it their way and your newer people are struggling to find their footing, or if you're spending your time putting out fires instead of building performance, the issue usually isn't effort. It's structure.
This program gives you the structure.
Structure for the Part of the Job Nobody Taught You
A 12-module training program built specifically for sales managers in trade interior design showrooms.
Delivered via Zoom in sessions customized to your schedule, this is a working program, not a lecture series. Each module builds on the last. By the end, you have a functioning system for leading, training, coaching, and evaluating your team, built around the realities of trade showroom selling.
The Selling Interior Design™ for Sales Managers
The 12 Modules
Module 1: Organized to Lead
How to structure your management actions and team activities so the right things happen at the right time. This is the foundation everything else builds on..
Module 2: Making Selling Interior Design an Operating System
How to take the Selling Interior Design framework and make it the way your team works, not just something you talk about. How to demonstrate it, teach it, and support it on the floor every day.
Module 3: Managing the Metrics, Part 1 - Setting Goals and Performance Standards
How to set minimum and desired performance levels using historical data and current realities. Covers revenue metrics (written orders, quotes, conversation rate, average sale) and activity metrics (appointments, outreach).
Module 4: Writing a Training Program, Part 1 - Initial Training
How to build an onboarding training program that gets a new hire to reliable, competent performance within 90 days. Covers company philosophy, selling skills, CRM, and product training.
Module 5: Managing the Metrics, Part 2 - Evaluating Performance
How to read CRM data for both group and individual performance, assess skill levels, and identify where coaching and group training are needed.
Module 6: Writing a Training Program, Part 2 - Ongoing Training
How to use performance data to identify what your team needs to work on, then build a calendar of training meetings and practice to address it.
Module 7: Writing and Conducting a Training Meeting
A simple, repeatable format for intentional team meetings. Covers preparation, delivery, practice exercises, and follow-through.
Module 8: Conducting Performance Meetings, Part 1
Whiteboard meetings, how to post and use performance data as a tool for accountability and focus, and how to run mid-week and monthly performance check-ins.
Module 9: Conducting Performance Meetings, Part 2
Daily huddles and motivational meetings. How to open each day with intention and keep the team focused on the right behaviors and goals.
Module 10: Floor Observations and Informal Coaching
How to be present on the floor in a productive way. How to listen, redirect, assist with presentations and objections, and coach in the moment without taking over the sale.
Module 11: Conducting a Formal Coaching Meeting
The structure for a one-on-one coaching meeting that combines performance data with direct observation. How to use it consistently to build performance and accountability over time.
Module 12: Creating Critical Care Coaching Agreements
When performance isn't meeting standards, how to intensify coaching, set specific expectations, and create clear agreements with defined actions and timeframes.
Who This Is Built For
This program is a fit for sales managers who:
Lead a sales team in a trade interior design showroom
Want a clear system for training, coaching, and managing performance
Were strong salespeople but were never formally trained to lead a team
Are ready to move from reactive to proactive in how they manage
How the Program Works
This program is delivered as a custom engagement. Before we start, we talk through your team's current situation, your goals, and where the biggest gaps are. From there, the program is structured around your schedule and your showroom's needs, delivered via Zoom in bi-weekly sessions with practice and homework between each one so what you're learning gets applied immediately.
Every engagement is a little different. The structure is consistent. The application is yours.
To find out if this is the right fit, start with a call.
Meet Your Trainer
Jody Seivert has spent more than 40 years working inside home furnishings and interior design showrooms. She started on the floor, moved into management, and has spent decades since helping sales teams and the managers who lead them build the structure and skills to perform consistently.
She knows what good selling looks like on a trade floor, and she knows what gets in the way of it. Her work with sales managers is practical and specific: no theory, no generic frameworks, just a clear system for leading a team that actually sells.
She is the creator of Sell It or Schedule It™, the founder of OneXOne, and has worked with trade showrooms, retail furniture stores, and interior design firms across the country.
