Selling Interior Design
For retail interior designers in upper-end home furnishings showrooms
Your design skills close the room. Your sales skills close the sale.
Most retail designers are exceptional at the creative work. The part that gets left to chance is the process -- how to offer the design service, how to run a house call that produces results, how to close at the presentation every time, and how to conduct an accessory house call to complete the room. That's what this program is built to fix.
A Process From First Conversation to Finished Room
Retail interior designers working in upper-end home furnishings showrooms who want a clear, structured process for offering the design service, running house calls that produce results, and closing at the purchasing presentation consistently.
Selling Interior Design is a four-session live training program that teaches retail interior designers a structured, repeatable process for offering and executing design services from the first conversation in the store all the way through the accessory house call.
This is not theory. It's a step-by-step process that retail designers can put to work immediately -- with the clients they're already working with.
The program follows the four-meeting design service framework:
The First Meeting: In the Store
How to ask the right questions to determine whether a project warrants a house call. How to explain the design service process clearly, get client commitment, maximize product selection in the store, and send clients home with a homework assignment that makes the house call more productive.
The Second Meeting: In the Home
How to prepare for and execute a house call with intention. Measuring, photographing, touring adjacent rooms, reviewing budget and financial expectations, and closing anything closeable before you leave.
The Third Meeting: Back in the Store
How to build and rehearse a purchasing presentation that closes at the first meeting. Phasing the room, managing the order of presentation, handling objections, and walking the client to the door with a signed order.
The Fourth Meeting: Back in the Home
How to plan and execute the accessory house call. Preparing the toolkit, selecting and staging accessories, creating the finished room, and following up to close what stays and plant the seeds for what comes next.
Two Ways to Run the Program
Selling Interior Design is offered two ways:
as four live sessions, available via Zoom
or on-site at your location in a single day workshop. Sessions are customized to your team, your store, and the clients you serve.
Customized coaching is available as an add-on for teams or individual designers who want continued support after the program.
Why This Process Matters
The process works because it creates structure and commitment on both sides. The client knows what to expect. The designer knows what to do next. There are no surprises at the presentation, and there is no waiting around for a decision that should have been made weeks earlier.
Meet Your Trainer
Jody Seivert has spent more than 30 years working inside home furnishings and interior design showrooms. She started on the floor, moved into management, and has spent years since helping sales teams and the managers who lead them build the structure and skills to perform consistently.
She knows what good selling looks like on a trade floor, and she knows what gets in the way of it. Her work with sales managers is practical and specific: no theory, no generic frameworks, just a clear system for leading a team that actually sells.
She is the creator of Sell It or Schedule It™, the founder of OneXOne, and has worked with trade showrooms, retail home furnishings stores, and interior design firms across the country.
