How to Lead Every Sale to a Clear Outcome

This month, we're diving into the theme of Being Committed—specifically how to Secure the Sale or Schedule the Next Step.

It’s all about gaining commitment from customers by confidently leading every interaction to a clear outcome. This step is where the results of the sales process and interaction occur. It’s the culmination of all previous actions—bringing everything together to drive the sales conversation toward a sale… or at the very least, an appointment.

This week, we’re focusing on: Being committed in action rather than just words.

We all nod appreciatively when someone says, “Actions speak louder than words.”
We instinctively know this is true. From experience, we know that what we do shows a commitment far beyond what we say.

We can say, “I am committed to running a marathon in the next five years,” but there are actions that demonstrate that commitment: picking a date, putting on running shoes every morning, and starting to train. Actions drive the possibility of achievement. Picking an outcome is only the beginning. Planning the actions is the next step. Taking the planned actions is where the ultimate commitment truly kicks in.

The same is true in selling.

Being committed means that we execute the actions that demonstrate commitment to the selling outcome:

– being prepared and ready
– connecting to create enough of a bond to ask questions today
– asking the necessary questions to learn their priorities, problems, and pain points

If you do these—and you know your product or service—you can present to all of the essentials, increasing the likelihood that they will say yes.

And if there’s a concern?
Take the actions to understand the concern, address it, and satisfy it.
Those are the actions that show commitment to the intended outcome—whether that’s a sale or an appointment today.

Take a moment to look for the actions you consistently take.
Then look for the ones that are missing.
Notice the actions that happen when it’s easy—and the ones that get skipped when it’s more challenging.

They all matter.

Now, go practice the commitment of consistent, intentional action.