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January Sales Skills Series: Goal Setting for Sales Professionals

If you’ve ever set a sales goal with the best intentions…and then watched it quietly fade by March, you’re not alone.

That’s exactly why we kicked off the January Sales Skills Series with Goal Setting for Sales Professionals — a session designed to take goal setting out of the “hope and hustle” category and put it squarely into clear, measurable, workable math.

This session isn’t about dreaming bigger. It’s about building goals you can actually work.

Before you hit play, here’s what you’ll le…

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What It Really Takes to Hit Your Sales Goal

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This is the third installment in the goal setting theme. In the first two installments, we calculated the minimum written number (basement) and then added to that for the actual goal number.

These numbers might seem high at first glance—especially if they are beyond your current level of performance.

Goals are achieved by actions taken, rather than reactions to a specific number.

The activity level required to achieve your goal needs to be in alignment with the goal. For instance, the activit…

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Before you can hit a target, you need a target worth hitting

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Happy New Year! Let’s make this year the best one yet.

This is the first note in a short series on goal setting. You might have already set your goals for the new year—in which case, congratulations. Or you might have started them but not completed them yet, which is great, too. Or maybe you can’t really finish your goals and targets until you get your individual contribution-to-the-team numbers…also good.

Wherever you are, you are here—which is the best place to be.

Before you can hit a targ…

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From Goals to Results: The Power of Aligned Actions

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ACTIONS are the only things that produce results. Period.

If your goals are the destination, then actions are the vehicle that will get you there. To drive success, your actions need to align with your strategy and your goals. Think of them as intentional steps that begin with a clear verb and guide your daily efforts.

Example: ASK the BADAS Questions with 90% of all opportunities.

Just like your goals and strategies, your actions should be specific, clear, and measurable. Here’s how to make …

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Set SMART Goals Now to Make 2025 Your Best Year Yet

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WHAT do you WANT to achieve next year? WHAT matters so much that you're ready to set a strategy to, as my father used to say, “Make it Happen”?

Goals are the foundation of success, and writing them down as clear RESULTS is key. I recommend the S-M-A-R-T process because it’s simple, actionable, and effective:

  • Specific: Be clear—no vague or ambiguous goals.
  • Measurable: Use numbers or percentages to track progress.
  • Attainable: Ensure it’s realistic within the timeframe.
  • Relevant to YOU: Choo…

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End the Year Strong: Evaluate, Adjust, and Set Goals for Sales Success

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Yes, we’re talking about goals again. Why? Because setting, evaluating, and adjusting goals is the foundation of achieving consistent sales success.

In many showrooms, December is quieter, with customers, clients, and designers focused on holiday preparations. It’s the perfect time to reflect, evaluate, and analyze your performance over the past year. If you didn’t make time for this in November, now is the time to do it.

Action Steps to Evaluate Your Year

1️⃣ Review Key Metrics
Take a close l…

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Ask for the sale -- why silence is your best closer

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There's an old selling belief that when a salesperson asks for the sale, they should stop talking because the first person who speaks loses. While this isn't entirely accurate philosophically, it IS an effective action. 

When you ask for the sale, your intention should be to get it. A closing question naturally demands a response, so give the customer the opportunity to answer. The silence that follows your question can be a powerful tool. Here’s how to use it effectively:

Helpful Tips for Mas…

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Actions for achieving your goals

Completing ACTIONS is the only way to produce results. Period.

Your actions need to align with your strategy and your goal. Similar to your goals and strategies, you want your actions to be specific, clear, measurable. When writing actions, begin with a verb. For example:” ASK the BADAS Questions with 90% of your opportunities.”

Consider quantity (how many) and quality (when and how well) as you write these actions. You want to calendar them to DO at the time of day that will allow you to …

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HOW do I reach my goals?

Now that your goals are written, we move to creating a strategy for achievement.

This is kind of fun because you can focus on HOW you will achieve this. During your evaluation and assessment of the year, you might have noticed that you like doing some strategies more than others, or you were better at some than others, or some strategies were more effective than others.  You may have found that the market or buying habits of your customers/clients has changed and you need to adjust your appro…

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What exactly are goals?

Consider WHAT you WANT to create and achieve next year. What matters to you so much that you are going to “make it happen,” as my father used to say by setting a strategy. Those are your goals.

Goals should always be written as RESULTS. Articulation is important. I like the S-M-A-R-T process because it’s clear and simple.

               Specific                             Clear, not ambiguous or vague.
               Measurable                    It can be counted. Numbers or percentages…

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