The Second PR Word

This is the second in a series of four blogs about P R words. What did you gain from the last blog to learn more about the PRoblem that your client/customer is facing? Let’s keep looking at our next P R word….

  • What matters MOST to them NOW? 
  • What are the key and essential elements of the problem they are trying to solve or the vision they are trying to realize?
  • What are the motivating aspects of this process and decision that is driving them now? 

This part of the sales interaction informs what we talk about and what we tell the buyer – as it must relate to their motivating factors for it to be compelling to them…to take action.

Now, go find out what they care about MOST!



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