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For sales professionals everywhere

Being intentional is a powerful mindset, but it’s more than just a philosophy—it’s a practical approach that can transform your sales results. By narrowing your focus and aligning your actions with a clear, desired outcome, you set yourself up for success.

What Does It Mean to Be Intentional?
At its core, being intentional is about clarity and purpose. It’s about knowing exactly what result you’re aiming for and letting that outcome guide your actions. While b…

What’s your outcome? What’s the goal you’re out to create?

Being intentional means having a clear purpose behind every action you take. It’s about being deliberate with your time, energy, and focus to ensure that every step you make is working toward the results you want to achieve.

When it comes to sales, intentionality starts with defining clear outcomes. Do you know what you’re aiming for in each interaction, each call, each proposal? Without a defined goal, it’s easy to get sidetracked or …

ACTIONS are the only things that produce results. Period.

If your goals are the destination, then actions are the vehicle that will get you there. To drive success, your actions need to align with your strategy and your goals. Think of them as intentional steps that begin with a clear verb and guide your daily efforts.

Example: ASK the BADAS Questions with 90% of all opportunities.

Just like your goals and strategies, your actions should be specific, clear, and measurable. Here’s how to make …

WHAT do you WANT to achieve next year? WHAT matters so much that you're ready to set a strategy to, as my father used to say, “Make it Happen”?

Goals are the foundation of success, and writing them down as clear RESULTS is key. I recommend the S-M-A-R-T process because it’s simple, actionable, and effective:

• Specific: Be clear—no vague or ambiguous goals.
• Measurable: Use numbers or percentages to track progress.
• Attainable: Ensure it’s realistic within the timeframe.
• Relevant to YOU: Choo…

Yes, we’re talking about goals again. Why? Because setting, evaluating, and adjusting goals is the foundation of achieving consistent sales success.

In many showrooms, December is quieter, with customers, clients, and designers focused on holiday preparations. It’s the perfect time to reflect, evaluate, and analyze your performance over the past year. If you didn’t make time for this in November, now is the time to do it.

Action Steps to Evaluate Your Year

1️⃣ Review Key Metrics
Take a close l…

Have you set goals before? Did they matter? Did you achieve them? Which ones slipped through the cracks?

As the new year approaches, are you noticing any resistance to writing your goals? Maybe you think, I’ve been doing this long enough—I don’t need to write them down again. Or perhaps you feel like your current process works well enough, so why bother?

Take a moment to notice that resistance. Don’t judge it. That’s just the “I don’t wanna!” gremlin talking. Resistance is normal, but it doesn…

Have you noticed how differently people learn? Some thrive on activity and engagement, others prefer to observe, and some need hands-on experience. Learning styles vary, and when it comes to training adults—especially in sales—it can be a challenge to keep them motivated and focused.

So how do you ensure your training resonates with everyone on your team?

That’s where DISC comes in. As a certified DISC Practitioner, I use DISC to help you understand how each personality type learns and what mo…

Does everyone in your organization communicate with customers? Do you have customers that some team members consider ‘difficult’? It’s not uncommon for customers to seem challenging, but understanding how different DISC styles react under pressure can make all the difference.

As a certified DISC Practitioner, I can help you unlock insights into how each personality type behaves under stress. Knowing this can help prevent judgment, reduce resistance, and diffuse tension in a way that truly reson…

Do your office and delivery teams meticulously follow rules, getting frustrated when the sales team overlooks important details? Meanwhile, do the sales team members focus on closing the sale, unaware of how cutting corners impacts the rest of the team?

As a certified DISC Practitioner, I can help you bring clarity and harmony to these situations. But what exactly is DISC? DISC is a behavioral assessment tool that categorizes individuals into four personality types: Dominance (D), Influence (I)…

Are you still relying on instinct alone to find the right salespeople for your organization? You could be missing out on a powerful tool that takes the guesswork out of hiring: DISC assessments.

As a certified DISC Practitioner, I’m here to help you take the guesswork out of hiring by integrating the power of DISC assessments into your recruitment process.

DISC offers valuable insights into how candidates naturally communicate, handle challenges, and approach decision-making. When you incorpor…