Tenacity Over Tactics: The Key to Closing

This month’s theme is Being Committed, and our focus is on how to Secure the Sale or Schedule the Next Step.

This is the step where all your earlier efforts come together. It’s the culmination of the entire sales process—and it depends on your ability to confidently lead each conversation toward a clear result.

This week, we're looking at: Being committed to producing an outcome.

Achieving an intended outcome begins with exactly that—intention.
Start with the end in mind and direct your actions to that achievement. Stay on task until the outcome is realized.

Commitment means doing what is necessary for the result to occur.
It might mean creating a more fertile environment for connection and conversation.
It might mean adjusting the solution because something new came to light—something that makes your original proposal less relevant or compelling.

Being committed means hanging in there when concerns arise.
It means respecting how the buyer processes information and developing the patience to stay with them—not just your agenda.
Let them work through it, and stay right there with them.

Commitment fosters tenacity, not just persistence.
It adapts. It flexes. It adjusts as the process unfolds.
But it never loses sight of the intended outcome.

Even if the path looks different than expected, stay the course.

Now, go practice commitment with intention and flexibility.