protection

Selling the Intangibles: Why This Is Where Sales Are Being Won (or Lost) Right Now

If you’re a sales manager, you don’t need another reminder that sales are harder right now.

Traffic is lighter.
Customers are more cautious.
Price pressure shows up earlier and more often.

And what I’m seeing everywhere is this: Salespeople can still sell the product — but they’re hesitating on the conversations that actually protect margin.

So let's talk about it!

I recently hosted a live session for sales ma…