The Sales Skill You’re Probably Overlooking

This month, we’re exploring what it means to BE a Student—committing to continuous learning to stay ahead.

This week: Practice elevating your awareness.

This series continues with the spirit of curiosity and dancing in the unknown.

It’s understandable that our brains want to compartmentalize information in order to process it. When faced with something new, we instinctively move toward it or away from it.

Why Elevating Awareness Matters

Staying with elements of the Buddhist tradition, be the observer. Notice where your mind goes—without judging it. These pathways are instinctual and well-worn, and just noticing them is worth celebrating.

As you observe yourself noticing what has been automatic, bring grace and kindness to your observations.

To develop a student mentality after years of being the teacher takes time and patience. And judging yourself harshly with a new process? That’s something else to notice—because new observations are everywhere.

The Challenge

Our minds jump quickly to judgment and to “already knowing.” It happens fast—often before the other person has even finished speaking.

Instead, try listening without judging. Enjoy what you see and hear, and remember: you don’t have to say anything or do anything in that moment. Simply stay in the learning.

Sometimes the greatest contribution you can make is being fully present, without rushing to add, correct, or solve.

Take Action This Week

In your next interaction, try this:

• Notice your first instinct—without judgment.
• When you catch yourself preparing to respond, pause.
• Listen all the way through before speaking.
• Let your awareness be the contribution.

You may be surprised at how much more you learn when you allow yourself to observe rather than control the conversation.

Now, go watch and listen and notice.