What It Really Takes to Hit Your Sales Goal

This is the third installment in the goal setting theme. In the first two installments, we calculated the minimum written number (basement) and then added to that for the actual goal number.

These numbers might seem high at first glance—especially if they are beyond your current level of performance.

Goals are achieved by actions taken, rather than reactions to a specific number.

The activity level required to achieve your goal needs to be in alignment with the goal. For instance, the activities needed to write $50,000 are less than the activities needed to write $100,000.

Activities are measured in quantity and quality: how many, and how (or how well)?

How many prospects you need to see/speak with each month speaks to quantity.

Connecting with prospects that are cold/unknown, warm/referral, or existing speaks to quality.

Begin to look at your current level of activity. That level has produced your current written sales and income.

Do you need to see more prospects? Maybe.
Do you need to close more prospects? Probably.
Do you need to close prospects at higher average sale levels? Likely.

 Your Assignment

Ask yourself what actions you need to take to increase sales.

Take your time. Be rigorous with yourself.

And reach out if you need help.

Now, go reflect and list actions that you know you need to take.

oxo
Jody