bridge questions

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Bridge Questions are exactly that — a bridge from casual conversation into a productive business discussion. The best salespeople know how to guide this transition naturally.

One question leads to the next question. The conversation deepens. Trust builds. The customer becomes more engaged because they feel heard instead of handled.

Some of the most effective Bridge Questions are simple:

• “What are you hoping to accomplish today?”
• “May I ask you a few questions so I can better help you?”
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