Leading an Effective Sales Team

Sales management doesn’t need more action. It needs the right actions—taken consistently.

I recently shared some thoughts with the Home Furnishings Association about what makes sales teams truly effective—and it goes far beyond just hitting the numbers.

From setting clear goals to coaching in real time, building structure, and leading by example… these are the strategies that drive both profitability and performance.

If you’re leading a team (or supporting someone who is), I hope this article offers some helpful perspective—and maybe even a few ideas you can try right away.

🔗 Read the full article here