How Salespeople Can Avoid Objections

Salespeople can avoid objections a couple of ways:

  1. Knowing the most common objections that buyers typically have about the product, service, process, or experience that they sell.
  2. Bringing those areas of possible concern up earlier in the process by asking about them as questions and part of the Discovery process.

There are salespeople who believe that if they don’t bring an issue up, then it won’t come up by the customer. Not so.

Or they keep their fingers crossed that there won’t be issues. Again, not so.

The best way to avoid objections is to ‘lead with an objection’ that you suspect the customer may have AND to be prepared with responses for the objections when they do come up.

Now, go…dig deeper and ask deeper.



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