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Adapting to the Future: Thrive with Less Retail Traffic

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This article is the fourth in our series about maximizing opportunities with less retail traffic. We can speculate why traffic has decreased this year: it’s an election year, housing starts are down and furniture sales follow home sales, customers bought a lot during the pandemic, customers are back to spending on vacations and experiences, their spending power is down because groceries are expensive, etc. All might be contributing factors.

The reality is that other than during the pandemic, tr…

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Turning low traffic into high sales: make every customer count

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With Less Traffic, You Can…

…expand the time you spend with the customer.

This article is the second in our series about maximizing opportunities with less retail traffic. In times of reduced traffic, each customer interaction becomes even more valuable. By viewing each customer as an opportunity, regardless of where they are in their decision-making process, you can create meaningful engagements that lead to better outcomes.

Here are some things to consider: 

See Each Customer as an Opportu…

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When Traffic Count Drop…every customer counts even more.

When Traffic Count Drop…every customer counts even more.

This month, I'm focusing on how to thrive with lower retail traffic. The actions you take can transform challenges into opportunities.

Perspective impacts actions.

As Einstein said: “You can’t solve a problem with the consciousness that created it.” HOW you see the problem IS the problem. If a drop in traffic is seen as a problem, each customer is seen as a problem: not enough of them, they are not good enough, or they are not far enough alo…

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Stop talking…when you finish answering their question

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Welcome to our July series, "Stop Talking." This month, we’re focusing on the power of silence and strategic communication. Each week, we’ll dive deeper into how less talk and more listening can significantly impact your sales success. From answering customer questions to presenting solutions and handling objections, we’ll explore practical techniques to enhance your effectiveness as a sales leader.

Stop Talking… When You Finish Answering Their Question

Imagine a customer asks why the sofa you…

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Don’t Let Up Until You Finish

You are almost there. It’s almost over. 

Stay with the process and keep at it until you have crossed the finish line…and resist the temptation to lighten up as the end nears.

This is when others will give up…they will say ‘it’s close enough’…or that making goal is overrated…or some other disempowering belief that makes giving up seem reasonable. You might have done that in the past, too. But this is a new reality, and you are building a new set of skills that will serve you to consistently…

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Bear Down

The strategy for coming from behind has MORE actions than the strategy for making goal when you are on track to do so. 
That means elevating expectations and perspective of what it will take…to aim higher and be prepared to do what you need to do to achieve the goal.

That also means MORE outreach calls. Making more appointments. Closing more appointments and more sales…and doing more with the time you have or maybe extending the time needed to each segment of the period. 

Notice your reac…

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DISC – Steadiness Style

I use DISC as a core competence for sales professionals. Last week I focused on the Influencer style. This week I'm focusing on the Steady style.

Steadies are accommodating and conforming and find the opinions of others important in their decision making. They smile when you look at them, have gentle expressions, and will not usually initiate conversations. Comfort matters to them – both physical and emotional - as evidenced by their casual dress and their use of words like “feeling, understa…

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Observe the Calendars of Your Sales Team Members

Now that your calendar is set with recurring actions and appointments, you can start connecting the dots (for yourself) of how that level of organization is contributing to the results you are achieving. 

And you can be the example for your team to follow.
Your example and expertise will allow you to coach your team on HOW to organize their time and HOW to plan for appointments so that they can begin to experience that level of organization for themselves and connect their own dots of struct…

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Take the Actions That Create Appointments

Actions are the only things that produce results. When appointments are the target, there are specific actions to take, in a sequence, that will get them on the calendar, get them accepted via invitation, and get the result intended – namely, the sale.  Here they are in chronological order:

  • Organize your calendar to schedule 8-10 appointments per week – at times YOU set.
  • Enter EACH customer interaction INTENDING to accomplish a sale or an appointment. 
  • Recognize when an appointment WILL be …

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Be Organized BY Appointment

Last month my blogs were about ‘leading by example’ as a sales manager: to demonstrate Sell it or Schedule it with a guest, to coach a sales associate from Sell it or Schedule it, and to use Sell it or Schedule it as an operating system for interactions and intentional outcomes. 
The same goes for being organized - by appointment. 

When one is committed to making appointments and sees the value in making them, they will organize their calendar accordingly, with slots dedicated to appointment…

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