showroom

The home furnishings and home improvement industries have been drinking from a fire hose for the last year. Lots of showroom traffic consisting of people who have been staying home…and using their tired, broken, uncomfortable furniture much more than they used to. And they have been buying like crazy!

August traffic lessened a bit. Maybe vacations, maybe their houses are getting full, maybe they have COVID. Whatever the reason, less traffic didn’t necessarily equal less written business, as those…

Mask, no mask?

Social distance or get close enough to talk?

As the pandemic rails on and showrooms manage incoming opportunities, the ability to communicate while wearing a mask remains tricky.  It’s hard to read full facial expressions, to hear people who speak softly behind a mask, and to repeat once or twice to be understood. 

It’s helpful to the customer (for their comfort and information) to initiate how the interaction will go…and if someone needs to repeat what they said, it’s understo…

19.    Retaining current customers is 6–7 cheaper than acquiring new ones

It’s not a new sales enablement statistic, but it’s just as true today as it was in the past. It’s cheaper to keep your current customers happy than to spend time finding new ones.

Salespeople

Is follow up a scheduled part of your weekly sales actions? Do you ask ‘What’s next?’ with each sales opportunity that closes? Like asking for referrals, staying connected with current clients is low hanging fruit (I dislike that phr…

A whopping 91 percent of customers say they would be willing to give referrals for companies and products they are happy with, but only 11 percent of salespeople ask for them!

Salespeople Yikes! These are crazy numbers! And yet, as I read them I know that AS a salesperson, this is my weakest area. Maybe it’s habit, maybe it’s discomfort asking for more than the sale that was just closed, maybe it’s a lack of skill or languag…

#14     Continuous sales training = 50% higher net sales per employee

Salespeople who continuously train bring in 50 percent more sales than those who don’t. It’s a no brainer—keeping sales teams up to date and involved means more sales.

Salespeople Even veterans need to sharpen their skills, techniques, and perspective as the market and the prospect/client changes. Retail and showroom people are experiencing less foot traffic and need to learn the skills of outreach sales actions to stay curren…

Communication between sales and marketing is so important—it’s a main component of sales enablement. Marketing templates and documents need to be easily accessible and customizable.

Salespeople  I listen to salespeople who regularly show their resistance to ongoing communication with prospects and clients as “What am I going to say or send them? The marketing department manages email blasts….” In a time when retail showrooms need to…

For sales leaders, everywhere

Many retailers use statistics to measure performance and results, and there are some constants that all retailers measure: Traffic, close ratio, average sale.  All are measurable, all matter, and all have specific actions to increase them.

There are retailers who add another statistic – sales per guest/dollars per opportunity/performance index. Whatever you call it, they all measure the same thing: Total revenue divided by total traffic. It is a combination of close…