Qualifying Questions

The Second PR Word

This is the second in a series of four blogs about P R words. What did you gain from the last blog to learn more about the PRoblem that your client/customer is facing? Let’s keep looking at our next P R word….

  • What matters MOST to them NOW? 
  • What are the key and essential elements of the problem they are trying to solve or the vision they are trying to realize?
  • What are the motivating aspects of this process and decision that is driving them now? 

This part of the sales i…

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The 4 PR Words

Nope, it’s not about public relations. This is the first in a series of four words beginning with P R that are critical to ask and to know. 
P and R are the first two letters of FOUR words that impact the sales interaction and the outcome. These are questions we should be asking them and ourselves about what is in the mind of the customer/client and what is driving their decision-making. Let’s look….

  • What is behind this purchase and decision?
  • What is the ‘current reality’ that th…

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Guardrails #2

To continue with the guardrail conversation… setting boundaries.
A boundary that helps guide the conversation is the ability to say “No.”

Say NO when the client/customer asks for things that cannot be done – either within the current budget or timeframe.
Say NO when the client/customer asks for additions without adding to what they are paying for it. 
Say NO when the client/customer asks you to ‘take it out of your commission’.
Say NO when the client/customer asks you to do something that you know is…

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Guardrails #1

In the very simplest of terms, as a sales professional, our job is to make it easy for our customers/clients to say yes… and to buy from us. 
To do that, we need to truly be responsible for the entire sales interaction and how it goes, and where it ends up.
Guardrails help that. 

By guardrails, I mean guiding the conversation so that it doesn’t veer off course and stays in the lane for the intended outcome. Guardrails include asking questions that will direct the discussion and get the answer…

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How can we bring gratitude to questioning? When do we need it the most?

Let’s look at where questions start. Are they coming from a place of interest and helpfulness?

Are the questions originating from compassion and a desire to understand?

Are the questions courageous (tough to ask but we know we must) and considerate (asked in a
way that is respectful and kind)?

When a sales interaction is successful (in that it produced a sale or an appointment), take a moment to present and to be gratef…

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Handling Objections…what is enough?

Let’s extend developing our questioning skills to include handling objections.
As we evaluate our relationship to objections, it’s important to look at the reaction to objections and the response to the objection. They are separate yet related actions.

Ask yourself: Do I really know what they are concerned about…or am I assuming I know? Do I accept their concern as valid – and maybe even agree with them? Do I understand their concern, and do I have a response to address it and move beyond i…

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Asking…enough… Questions

How do you know if you have asked enough questions?
What is it you want to know? And are you asking the questions that will find that out?
As salespeople, we can all expect to learn more and ask better questions as we continue to develop our skills.
One of the clues that you are not asking enough questions is that objections arise when you try to close. What are the objections that consistently come up for you?

Or equally important, do you know where your buyer is in their buying process…

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I have been bumping up against the word ‘enough’ for a while now so I figured that there was a message for me to pay attention to!
Whether it’s gratitude for having enough or acknowledgment for being enough, I thought it might be time to take a look at where else 'enough' matters.

This year I modified the objective of Step 2 of “Sell it or Schedule it” - the step of Connecting and Building Rapport. I adjusted the objective of this step to be "To help the customer to be comfortable enough fo…

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Asking Confirming Questions

This step leads back to the first blog on this topic…assessing versus assuming.

Confirming questions solidify what was discussed and even decided, by asking a question that removed any doubt. As an example, a salesperson is working with a customer and asks them if there is anyone else who wants to participate in the project…as a way of identifying the decision-maker. The customer says, “I make the decisions about furniture.”

We all know that there are several elements to consider in making…

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Asking Summarizing Questions

Summarizing is a questioning step to see if we are accurate, in alignment, and on track. It’s a good step when the conversation is going on too long, is getting confusing (or going into areas that are less important), or when YOU have gotten distracted by too much time spent or too many details and distractions.

It’s simple: “Let me see if I understand…” then review what has been agreed to. Not every detail, just what has been agreed to.

If there is anything that is outstanding and needs…

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