Blog

communication

Intended Outcomes

My program, “Sell it or Schedule it”™, is called that because the ONLY outcomes of a selling interaction is to close the sale or to arrange another contact time…in order to close the sale. To either write it up today because the customer is far enough along in their buying process to be able to confidently decide…or they aren’t! In the case of the latter, an appointment will ‘forward’ or ‘advance’ the sale so that you can close it at the next contact.

Anything else isn’t an outcome, but a step …

Read more…

Equals (Product) Solution

If you are still reading this series, you have come to the summary of addition: Problem plus Priorities plus Process equals Solution.

The product solution that you create by asking questions in these three areas and combining the answers will produce a solution that will compel the customer to take action…now.

Presenting a solution that captures the essence of what matters most to the customer standing in front of you requires focus, attention, patience, and persistence. And the satisfacti…

Read more…

Process…plus….

Of the three key points, this one is most critical to know in order to direct the interaction to an outcome today – and the only outcomes that count are a sale or an appointment.

Every buyer is somewhere in their buying decision. Where they are and what they have done and what remains to be done will impact what they CAN do today. 

Surprisingly, this is the area least explored by most salespeople or considered critical in what outcome can be achieved today. And I assert that not knowing th…

Read more…

Priorities…plus….

As we did in the first blog of this series (Problems….), we will focus on one element. One element that when added to the others creates something magical. 

Priorities are those things that matter most. And there aren’t a lot of them, which is what makes them priorities. 

When working with a designer or with a retail customer, ask what the priorities of the project/product are…and limit them to THREE. 

Ask: “What are the three most important elements to you?” Then listen and take no…

Read more…

New Year’s....are you ready?

I hope you have made good use of this month to reflect on the past year and start to put pen to paper to create the new one. 

Have you completed your goals for this year? Did you make them 12-month goals or did you try to achieve them by Thanksgiving so that you can enjoy the holidays stress-free, with your loved ones?

  • What did you learn from this year that you don’t want to repeat next year? 
  • What new challenges await you? 
  • What are the areas you want to develop – business skills? Tec…

Read more…

GRATITUDE and COMMUNICATION

To paraphrase Stephen R. Covey, what we are experiencing is demonstrated in our communications. Listen to what you are saying in describing your current state, your opinions, your challenges...how you describe those things show you where you are operating from.

When you are present to being grateful, how do you express it? Do you thank others? Do you show how happy you are to see someone when they walk in the showroom door? Does your gratitude greet them before you say a word?

How do you expre…

Read more…

Expectation and Communication

I had dinner last night with a dear friend who is a brilliant cabinet maker and installer of high-end appliances. Kitchen/bath designers and appliance retailers refer him to their clients who want their products installed perfectly.

We were discussing how he gets paid (from the client) and how to best communicate that expectation. He currently asks the designer or salesperson “Has the client been told that I will collect my fee from them?” to which they always, always say “Yes!” And he usually te…

Read more…

Delays and Communication

We all wish it was different…that special orders could be placed and received within a couple of months.

We all wish that price increases didn’t accompany these delays…and yet they do. What we can stop wishing for and start acting on are the communications that need to happen with the customer.

If it’s not a habit to send monthly emails to your customers who placed a special order, make it one. Start by telling your customer (in their thank you note) that they can expect to hear from you every…

Read more…

Part 20 of 20: HubSpot Sales Statistics…With Secret Sauce Added

157341-636283001243114363-16x9-1

20.   An average company loses 10% of its customer base every year

Don’t be discouraged! This is just a lesson in prospecting and staying ahead of your sales pipeline. Stay active and continuously reach out to new prospects and past clients to keep your pipeline full and your team looking ahead.

Salespeople

Simply put, keep prospecting and don’t take it personally. If you lose more than 10%, you might want to explore further to discover why that is. However, if you ask for referrals, market cons…

Read more…

Part 19 of 20: HubSpot Sales Statistics…With Secret Sauce Added

customer retention19.    Retaining current customers is 6–7 cheaper than acquiring new ones

It’s not a new sales enablement statistic, but it’s just as true today as it was in the past. It’s cheaper to keep your current customers happy than to spend time finding new ones.

Salespeople

Is follow up a scheduled part of your weekly sales actions? Do you ask ‘What’s next?’ with each sales opportunity that closes? Like asking for referrals, staying connected with current clients is low hanging fruit (I dislike that phr…

Read more…