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Cold call, warm call, hot call…what is it? Go with the easy ones first
Outreach occurs on an ominous note because we collapse outreach with cold calls…which many salespeople fear and despise…and consequently, aren’t very good at…so the cycle never gets broken and the perspective continues.
If you see the relevance and value of outreach but don’t have much experience with it, the fear and resistance are understandable. So, let’s start with the easy stuff…hot and warm calls.
Hot calls are those customers who are actively looking, and you happened to connect wit…
Who you gonna call?
Do you have your customers and prospects in a CRM or accessible and organized format?
Are your contacts stored somewhere that you can get to easily?
If you aren’t using a CRM program, you can get by with putting your contacts in Outlook or in an Excel or Google spreadsheet. You probably have systems in your computer (or the company does) that you can use to get started, so ask before you take on building something that might already be in existence.
For trade showrooms, begin to organize your…
Why wait?
As traffic begins to slow in both retail and trade showrooms and we look to satisfy our commitment to making goal NO MATTER WHAT…we find that relying solely on the door is not a good strategy for achievement.
Relying on the door is a waiting game. And it puts all the eggs in one basket… and it’s not a sturdy basket. It may seem easier to just wait and see what happens, right? But what if the traffic is insufficient to make your goal at your current performance levels? Then what? Can you affo…
Securing Appointments
What secures an appointment is a confirmation call and ALL in-person appointments need to be confirmed. If it's a morning appointment, ask them if a call the evening before or early that morning works better for them. If an afternoon appointment, tell them you will call them that morning (say between 9-11) to confirm the appointment.
A call works better than an email or a text because you want to TALK to them! And if you give them homework (whatever was missing when you met them such that …
Objections to Appointments
When we are committed to the process and the outcomes of making appointments, we need to prepare for the objections that come with them…so that when they happen – and they will!.. we are ready with a response that will turn that objection around to make the appointment.
A few of the most common objections and responses are:
“I am busy and will just pop back in.”
“I can understand that…and what many of my clients/customers/designers have found is that by scheduling a time to meet again, …
Process for Selling Intangibles
Selling intangible outcomes like appointments is different from selling tangible outcomes, like sofas or chairs. Selling an intangible requires a process of introducing the concept when you first realize that it will be the intended outcome of the sales interaction. This is because it is CLEAR that the customer cannot buy today – based on the answers to your questions that were intended to determine that (not your assumptions).
At that point, introduce the concept: “Since we can only accompl…
April Showers Bring May Flowers
As lead times remain long and product pricing and freight continue to rise, we are faced with the question of timing. It’s likely that home furnishings (and I speak to fine quality products here) will never be more affordable than they are right now. And right now is all we have. Now is the time to take action and make decisions.
That thinking needs to start with the sales professional. Waiting favors no one. A client/customer who believes that waiting until supply chain challenges lessen or…
High Point Furniture Market
In the spirit of Spring and the transition and blossoming nature of the season, High Point Market was a welcome respite from the isolation of the pandemic.
It ‘felt’ well attended, both in the buildings and on the streets, and had an old and new quality to it.
Old in the sense of seeing lots of people I have missed in the last couple of years, and the chance to sit and talk about how they and their business have changed.
Old and new in revisiting shared experiences (I got a lot of “You once t…
Process…plus….
Of the three key points, this one is most critical to know in order to direct the interaction to an outcome today – and the only outcomes that count are a sale or an appointment.
Every buyer is somewhere in their buying decision. Where they are and what they have done and what remains to be done will impact what they CAN do today.
Surprisingly, this is the area least explored by most salespeople or considered critical in what outcome can be achieved today. And I assert that not knowing th…
Priorities…plus….
As we did in the first blog of this series (Problems….), we will focus on one element. One element that when added to the others creates something magical.
Priorities are those things that matter most. And there aren’t a lot of them, which is what makes them priorities.
When working with a designer or with a retail customer, ask what the priorities of the project/product are…and limit them to THREE.
Ask: “What are the three most important elements to you?” Then listen and take no…
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